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Speaking on the art of #pitching… which is never a test of knowledge. Nor is it a test of how much knowledge you can transfer. Though too often, business presenters treat it as such!
Effective pitching is a test of your ability to access what is most relevant for your listener/s.
What issues do they care about?
What benefits are they after?
How can you help them address the former and/or gain more of the latter?
Credibly?
Pinpoint clearly your answers to those questions and the audience engagement will follow…
#publicspeaking #sales #salescoaching #businessaccelerator #communication #businessdevelopment