Communications Insight For More Inspiring Leaders It's Easy to Mis-read an Audience

It's Easy to Mis-read an Audience

 4th Jun 2024

Golden Top Tip

It’s easy to mis-read an audience.

At the Grand Final of Britain’s Got Talent
last weekend, viewers struggled to understand why judge, Bruno Tonioli, was being booed.

Turns out, they were chanting “Bruuuuno!”

Top England cricketer, Joe Root, same thing.

“Rooooot!”

Years ago, it was easy to be thrown by audience members checking their phone.

Took a while for speakers to realise some were tweeting about their talk!

Or on Zoom, when people look away from the screen/camera and pay attention to something (or someone) much more interesting.

Perhaps they’re taking notes…

So don’t assume.

It can derail your focus.

But if they start chucking stuff from a vegetable stall, usually that's a sign.

In 2018, Simon coached me with public speaking, style, helped write my pitch, and gave me every imaginable tip to manage my nerves, present with esteem, conviction and win over the audience - with his help I went on to pitch to 3,000 people and win the World Social Enterprise competition. I cannot recommend him more highly to any CEO or senior executive looking to perfect their public speaking and win over an audience.

 

Cemal Ezel | Founder of Change Please, 2017 UK Social Entrepreneur of the Year, Global Winner of The Chivas Venture 2018

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