Communications Insight For More Inspiring Leaders A Mid-September Top Tip

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A Mid-September Top Tip

  16th Sep 2024
 
Golden Top Tip
 
When it comes to developing a truly impactful presentation or speech...

The process is rarely linear.

Truth is, it's often messy.

This can infuriate those who crave a linear, step-by-step, A to B to C process.

At which point, ten years ago, I'd have said: "So sorry about that..."

But today, off the back of a good deal more than 10,000 hours, I say...

Tough.

At least, if you're seeking a seriously high-quality outcome.

Being wedded to a fixed, step-by-step linear process, with ring-fenced, guaranteed session-by-session outcomes, risks delivering a worthy but plodding result.

Heed Aaron Sorkin, creator of "The West Wing" and "A Few Good Men" - as extraordinary and fabulous a crafter of the spoken word as I know.

Speaking on his own experience as a screenplay writer...

He spends much of his time... not writing... but failing to write... until eventually... he hits an absolute purple patch.

And the outcome is electric.

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